Leads Management – Capture Form
Leads management is a critical piece of the puzzle for your online business. The first step within the leads management process will be proper blogging. With your fully SEO researched keywords, you will begin to generate a regular flow of visitors to your blog. You should have a very good, cozy feeling, welcoming blog, which is clutter free of any sales pitch. Offering valuable content with a couple free training items such as video, is a great way to generate leads, by having your visitors opt-in for what you are offering. Always keep in mind to stay away from direct sales in the beginning of your blog for developing your lead management.
Next you will need an appropriate and engaging capture form on your blog to entice the curiosity of visitors. Once the potential customer has opt-in to your program, your leads management will move to the next step which is communication. Since you’ve fully optimized your blog, your leads at this point should be targeted leads meaning, they are someone who searched a specific niche and have generate results leading them to you, but now it’s up to you to offer top notch customer service upon entry to your blog. Although you have an auto-responder in place, personally engaging with the customer as well letting them know that you are not a robot is very important to your leads management.
Leads Management – Don’t Fail To Connect
Within your daily leads management, failure to connect with a lead could result in losing the opportunity of actually turning them into a customer/business partner. Failure to follow up and communicate with a potential customer, and being able to answer their question(s) can also result in failing to convert your leads into customers. Failing to follow up will result in your lead management being fulfilled.
So if you, like many of us have let a few leads slip through your finger tips, begin to connect and communicate now. Make communication and updating your leads a number one priority on your daily schedule. This can easily be done through your auto-responder by sending a blast email to your list and just reaching out, connecting, showing that you are a real person, and that you are ready to answer any question your lead might have. Be sure to follow up with your leads if any question occurs.
Leads Management – Close The Deal
If you’ve done all your lead management strategies, you are now seeing a stream of steady traffic arriving to your blog. The steps you’ve taken this far are:
- Article Research & Writing (SEO Optimized)
- Capture Form
- Auto Responder
- Communication & Connecting
- Follow Up & Answer Questions
So you’ve completed the strategies, now what?
The next step is to “close the deal”. You’ve presented the article and all pertinent information, generated the targeted leads, answered all questions now it’s time to sale your product since they’ve now seen the potential and benefits of what you have to offer. By now you will know if they are in or out, don’t waist too much time trying to change their minds, move on to the next as your leads are growing. Time management is crucial, stay focused and stick to your strategies.
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P.S. I hope you enjoyed this article on leads management.