The Business Phases & Outcome
These 5 business secret techniques will help you understand the critical factors impacting your business right now, then refocus and realign with the business strategy and psychology you need for competing and innovating in any economy.
Phase 1 Starting the day with an Identity
To know where you need to go in any situation, you’ll need a map. The map must be up-to-date and accurately reflect the current landscape. To understand where you have to go, you must first be able to locate where you are on that map. To do that in business you must answer five critical questions.
1- What business are you really in?
2- Why did you get into business in the first place?
3- Who are you and what is your core talent?
4- Where are you in the lifecycle of the industry, and the economy, and as a business owner?
And finally, the most importantly taking action,
5- What’s next?
Today we will break ground on the path to your compelling future. As once you are able to answer this honestly for yourself you will see and understand then only you may take the necessary recourse to move to the next level.
Phase 2 Business has only two functions — Marketing and Innovation.
Marketing simply means getting people to do business with you. But these days, there is marketing on everything from bananas to boarding passes.
Now, this is where we discover how to stand out in the field by adding value and offering expertise instead of interrupting your client and inundating them to the point of the opt-out like so many others.
Innovation is finding a way to meet your client’s needs better than anybody else. It doesn’t have to be glamorous, but it absolutely has to be strategic. You must innovate in ways that actually matter to your client.
Once we uncover the unique ways you meet your customers needs better than your competitors, we will discuss the three ways to grow your business and tailor a plan that’s right for you.
Phase 3 Measure your business value chain.
Most people think that in order to have explosive growth, you have to make giant changes
In reality, if you understand the force of optimization and maximization of your people, processes, and financials, you can grow your business consistently while others are taking wild risks that don’t always pay off.
Today, we’ll learn how to assess and measure each process in the marketing and sales value chain in order to make the small changes that compound to account for huge gains.
Phase 4 Dooms Day the day it all falls apart.
What do Larry King, Mike Tyson, Elton John, Mick Fleetwood, and Cyndi Lauper all have in common? They are just a few high-earners in their respective fields who have all filed for bankruptcy.
Ironically, it’s possible to do everything right and still end up, upside-down at the bottom of the books.
Financial security buckets and asset allocation assignments are some of the most important decisions you will make in your business and today we will find your opportunities and learn how to protect against the downside.
Phase 5 Destroy the limitations ahead
The psychology of an organization’s leader is the difference between success and failure; it’s the difference between a one-time success that is never followed up and a consistent habit of meeting and exceeding customer needs.
To be successful in business, a leader must learn to destroy the limitations in their mind. We all come up with a story when things aren’t going well and the story is about something that is not our fault and that we can’t control.
To be a leader in your field you must step up and commit to mastering the necessary skills and tools. Decide today how you will run your business in order to start transforming into the business you need to be.